The secret behind: Why Apple's paying attention to Chinese market

The secret behind: Why Apple's paying attention to Chinese market

Recently, Ipad 2 Listed in the mainland, we can clearly feel Apple's range of marketing strategies, which Apple put more emphasis on the Chinese market. Specifically, in the following three aspects:
1.Pre-preparation. Before the new Apple offering ,the first global high-level delegation to China, and interview with major media one on one, which is unprecedented. At the same time, Apple has also organized a small scale to experience new activities in advance. Product manager has a strong "Joe Style" speech, which feels that they made full preparation in the early.
2. Sales strategy. Compared to last year , new product in mainland China market this year is faster and cheaper. Last year IPad generation is on sale in mainland China after the first six months in the United States. But this year iPad 2 is the listing of official sales in China less than two months in the United States after. It also listed in Hong Kong away from only a week. Even more surprising is that, the listing price iPad 2 is only 3,688 yuan. Compared with last generation, the listing price is cheaper 300 yuan in turn. These details show that the apple is determined to bite determination of the Chinese market.

3. Storefront deployment. At end of 2011, Apple plans the retail stores surged from 4 to 25 in China. Area will not be limited to Beijing, Shanghai, these front-line cities, but will expand to the second and third tier cities. the total of four Apple retail stores in China now, daily passenger flow about 4 million people, which is about four times the global average. It is the best shops in Apple's worldwide traffic and revenue, which also reflects the Chinese market the enormous potential from a side.

So, what is the reason, so Apple's increased emphasis on the Chinese market? Let us first look at a group of data:

•2010 fiscal year, sales of Apple products is up to 249% in China .The total revenue of 30 billion U.S. dollars;

•2011 fiscal first quarter, China's single-season earnings reached 2.6 billion, more than four times over the same period last year;

• 2011 fiscal second quarter, the figure is increased to nearly 50 billion U.S. dollars, accounting for about 10% of Apple's total revenue ;

Obviously, such a growth rate worldwide is unique. Although Apple products penetration is still low in China, but once you start growth will lead to a huge scale. And there is still much room for growth in the future.
It is that optimistic market expectations, so Apple's commit to increase investment in China mainland, such as constructing more retail stores, cooperating with large online shopping platform and 3C stores, improving the TV ads and other media exposure, speeding up new product in China and supplying additional and more.